DAY 2

11:00 – Spark Session 2

• Personalize Membership Journey Using AWS Pinpoint/Lex
(Sanford “Sam” Coker / Worldwide Technical Lead for Healthcare, Amazon Web Services)

In this growing virtual world, communication is important now more than ever. Amazon Pinpoint is a flexible and scalable outbound and inbound marketing communications service that will help streamline and measure your messaging efforts.  In this session, you will learn how to connect with customers over multiple channels, segment your campaign audience for the right customer, personalize your messages with the right content, and seamlessly measure the success of your communications through targeted delivery and campaign metrics.